How To Use Instagram As A Marketing Platform

Social Media can give a new direction to your marketing strategy. When used in the right manner, this can take your business to a whole new level. To improve your marketing on Instagram, you have to increase your followers on the platform. To make it happen, we recommend you to follow these tips mentioned below.

1. Interact with your followers regularly

As the follower count keeps increasing, make sure to keep your followers updated with your content and interact with them often. Create and post content which is relevant to your business. Be consistent with your postings. Start with one posting per day and gradually increase the number of postings as your followers keep on increasing.

2. UseĀ the best Instagram captions

Instagram is not just about sharing the best photos. It is about spreading the right message through the photos you share. This can be effectively done when you use captions in all your photos. You can get creative and write your own captions or you can get the best Instagram captions from experts. This can help you grab the attention of your followers and make your brand more popular on Instagram.

3. Use hashtags to increase search visibility

Whenever people talk about hashtags, the first thing that comes to mind is Twitter. However, one thing that you should know is that hashtags are as important for Instagram as they are for Twitter. Hashtags help users find you and your business through their searches. While creating hashtags, try to make it unique as well as specific for your brand.

4. Use Instagram tools

If you have signed up for a personal account on Instagram for your business, it’s highly recommended that you switch to a company profile. This will give you access to different free tools which can help you keep track of your brand on Instagram. By doing this you can understand which posts are the most influential and which ones are not engaging enough for your audience.

5. Post relevant videos

Videos are more engaging when compared to photos. This is why you need to create videos for your brand and keep posting them on your profile on a consistent basis. If you are not very sure about the usefulness of video content, check the videos of your competitors and check their engagement rate. Compare them to the photo posts. You will see a noticeable difference in the two.

Extra tip: To create good videos for your followers, you have to understand what kind of videos your competitor makes. Download those videos and observe them. Use the same concepts to create similar videos or maybe better videos than your competitor.


Social media marketing through Instagram can be really helpful for your business. When done the right way, it can help your business reach the target market soon. Instagram is one of the best social media platforms for business. Make sure you to use it to your advantage and increase the reach of your business.

This post was essentially a means to let you know the various methods of using Instagram as a tool for marketing your brand. While these were some of the best tips, we hope there are other tips that we might not be aware of. If you know of some really good tips for marketing on Instagram, please let us know in the comment section below. Also, let us know your thoughts and feedback on the post. We really appreciate you for taking the time to read this post. Thank you very much for reading!


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